As the stigma surrounding marijuana continues to shed, more national fashion and beauty retailers are welcoming cannabis brands into their stores. It was the addition of luxury cannabis company Lord Jones to the Sephora skincare portfolio in 2018 — the first-ever CBD brand for the chain to accept — that market trend expert Jed Wexler identified as the signal of a business opportunity bigger than the dot-com boom.
A few months prior to the milestone, the CEO and head of strategy for 818 Agency, a B2B event content marketing firm based in Manhattan, was inspired to create a dedicated collective to directly connect traditional buyers to a new genre of luxury-leaning and design-forward cannabis companies.
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